Job Description
Are you a creative marketer looking to make an impact in the heavy equipment industry? Atlas Construction Equipment Co. is seeking a detail-oriented and enthusiastic Marketing Assistant to join our dynamic team in Louisville, KY.
We pride ourselves on delivering top-tier machinery and equipment. As part of our marketing team, you will play a pivotal role in amplifying our brand voice and driving engagement. We believe in empowering our employees with the right tools, which is why we provide all necessary equipment for your role, allowing you to focus on what you do best.
As a Marketing Assistant, you will work closely with our senior marketing team to execute campaigns, manage digital presence, and support our sales initiatives. This is an excellent opportunity for a motivated individual to grow their career in a stable, well-respected industry.
Responsibilities
- Assist in the development and execution of digital marketing campaigns across social media and email.
- Manage and update the company website content and blog to ensure SEO best practices are met.
- Coordinate logistics for trade shows and industry events in the Louisville area and beyond.
- Create engaging visual content, including graphics and short-form videos, using provided design tools.
- Analyze marketing metrics and prepare weekly reports on campaign performance.
- Support the sales team with collateral materials and lead generation efforts.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- 1-2 years of professional experience in marketing or a related role.
- Familiarity with CRM software (e.g., Salesforce, HubSpot) and CMS platforms (e.g., WordPress).
- Strong understanding of SEO principles and social media algorithms.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects in a fast-paced environment.