Job Description
Join our award-winning marketing team at Innovate Marketing Group, a leader in digital transformation solutions. We're seeking a dynamic Marketing Assistant to drive our Buffalo-based client campaigns to new heights. This high-paying role offers unparalleled growth opportunities in a collaborative, fast-paced environment. You'll work alongside industry experts to craft compelling brand stories and execute data-driven strategies that deliver measurable ROI.
Our competitive compensation package includes performance bonuses, comprehensive health benefits, and professional development stipends. Located in downtown Buffalo's innovation district, our modern office features flexible workspaces and state-of-the-art marketing technology.
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics using Google Analytics and HubSpot to optimize ROI
- Create compelling content including blog posts, email newsletters, and social media copy
- Manage CRM databases and maintain accurate client records in Salesforce
- Collaborate with design team to produce branded marketing materials
- Conduct market research and competitor analysis to identify growth opportunities
- Assist in budget management and campaign expense tracking
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience in digital marketing or assistant role
- Proficiency in Google Analytics, HubSpot, and social media management tools
- Exceptional written communication and storytelling abilities
- Strong analytical skills with data-driven decision-making experience
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator)
- Experience managing email marketing automation workflows
- Portfolio demonstrating successful campaign execution