Job Description
Join our award-winning marketing team at Bluegrass Marketing Group, where creativity meets strategy in the heart of Louisville! We're seeking a dynamic Marketing Assistant to support our fast-paced digital campaigns and brand initiatives. This full-time, direct-hire role offers competitive compensation, comprehensive benefits, and growth opportunities within our innovative agency environment. If you're passionate about storytelling and data-driven marketing, we want to meet you!
Responsibilities
- Execute digital marketing campaigns across social media, email, and SEO platforms
- Assist in content creation including blog posts, ad copy, and social media graphics
- Monitor campaign performance using analytics tools and prepare weekly reports
- Coordinate with design team for visual assets and promotional materials
- Manage CRM database and update contact information regularly
- Support market research initiatives and competitor analysis
- Assist in planning and executing promotional events and webinars
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of marketing internship or assistant experience
- Proficiency in Google Analytics, Facebook Business Manager, and Mailchimp
- Strong written and verbal communication skills
- Basic graphic design experience with Adobe Creative Suite
- Ability to multitask and prioritize in deadline-driven environment
- Detail-oriented with excellent organizational abilities
- Passion for emerging marketing trends and technologies