Job Description
Join our award-winning digital marketing agency in the heart of Greensboro! Innovate Digital Marketing is seeking a passionate Marketing Assistant to support our fast-paced creative team. You'll collaborate with industry experts to execute data-driven campaigns that transform brands and drive measurable ROI. Enjoy competitive benefits, flexible work arrangements, and opportunities for rapid growth in a dynamic environment where your ideas make real impact.
Responsibilities
- Manage and optimize multi-channel digital campaigns across social media, email, and PPC platforms
- Create compelling content including blog posts, ad copy, and email newsletters
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Coordinate with design team to produce visually stunning marketing assets
- Assist in developing quarterly marketing strategies aligned with business goals
- Maintain and update CRM databases with lead and customer interaction data
- Support SEO initiatives through keyword research and content optimization
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of hands-on marketing experience with digital channels
- Proficiency in Google Analytics, HubSpot, and social media management tools
- Exceptional written and verbal communication skills
- Strong analytical mindset with attention to detail
- Ability to manage multiple projects simultaneously with tight deadlines
- Basic graphic design skills (Canva, Adobe Creative Suite preferred)