Job Description
Join our dynamic marketing team at Buffalo Marketing Innovations! We're seeking a creative Marketing Assistant to drive impactful campaigns in the vibrant Buffalo market. You'll collaborate with cross-functional teams to elevate our brand presence, analyze market trends, and execute innovative digital strategies. This role offers growth opportunities in a collaborative environment where your ideas make a real difference. If you're passionate about marketing and ready to accelerate your career, apply today!
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics to optimize ROI and identify growth opportunities
- Create compelling content including blog posts, social media updates, and email newsletters
- Manage brand assets and ensure consistent messaging across all channels
- Conduct market research to identify emerging trends and competitive insights
- Assist in planning and coordinating promotional events and community partnerships
- Maintain and update CRM systems to track customer engagement data
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience in digital marketing or campaign coordination
- Proficiency in Google Analytics, HubSpot, and social media management tools
- Exceptional written and verbal communication skills
- Strong attention to detail and ability to manage multiple projects simultaneously
- Basic graphic design skills (Adobe Creative Suite preferred)
- Knowledge of SEO/SEM best practices and content marketing principles
- Proven ability to analyze data and derive actionable insights