Job Description
Join our award-winning marketing team at Innovate Digital Solutions in the heart of Durham's innovation district! We're seeking a dynamic Marketing Assistant to drive our digital campaigns and elevate our brand presence. This is a unique opportunity to work with cutting-edge technology while making a tangible impact in a collaborative, fast-paced environment. Enjoy competitive benefits, professional development stipends, and the chance to grow your career in one of America's top tech hubs.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and content platforms
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Assist in developing compelling marketing collateral and brand assets
- Coordinate with design teams for visual content creation and brand consistency
- Manage social media calendars and community engagement strategies
- Conduct market research and competitor analysis to inform campaign strategies
- Support SEO initiatives and website content optimization
- Track and report on KPIs to demonstrate campaign ROI
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of professional marketing experience
- Proficiency in Google Analytics, HubSpot, and social media management tools
- Strong understanding of digital marketing funnels and conversion optimization
- Exceptional written and verbal communication skills
- Experience with graphic design software (Adobe Creative Suite)
- Ability to manage multiple projects simultaneously with attention to detail
- Proven track record of meeting deadlines in a fast-paced environment