Job Description
Join our award-winning marketing team in the heart of Madison! Innovate Marketing Group is seeking a dynamic Marketing Assistant to drive our digital presence and campaign success. This direct hire role offers growth opportunities in a collaborative, fast-paced environment where your creativity and analytical skills will shine. If you're passionate about marketing and ready to make an impact, apply today!
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics and optimize strategies for ROI
- Assist in content creation including blog posts, graphics, and video scripts
- Manage social media calendars and engage with online communities
- Coordinate with design team to produce compelling marketing materials
- Track competitor activities and industry trends
- Support event planning and promotional activities
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of hands-on marketing experience
- Proficiency in Google Analytics, Facebook Ads Manager, and HubSpot
- Strong written communication and copywriting skills
- Experience with SEO/SEM principles and tools
- Proficient in Adobe Creative Suite and Canva
- Detail-oriented with excellent project management abilities