Job Description
Join our dynamic marketing team at Innovate Marketing Solutions as a Marketing Assistant in Baton Rouge, LA. This is a direct hire opportunity for a creative and detail-oriented professional to support our client acquisition campaigns. You'll work in a collaborative environment where your ideas drive real business growth. We offer competitive benefits, professional development opportunities, and a culture that values innovation and work-life balance.
Responsibilities
- Execute digital marketing campaigns across social media, email, and content platforms
- Assist in market research and competitor analysis to inform strategy
- Create compelling marketing collateral including social media graphics and email newsletters
- Manage CRM data entry and lead nurturing workflows
- Coordinate promotional events and community outreach initiatives
- Analyze campaign performance metrics and prepare monthly reports
- Collaborate with design team to maintain brand consistency
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of hands-on marketing experience
- Proficiency in Google Analytics, HubSpot, and Canva
- Strong written communication and copywriting skills
- Experience with social media management tools
- Ability to manage multiple projects with competing deadlines
- Basic graphic design capabilities (Adobe Creative Suite preferred)
- Local Baton Rouge market knowledge is a plus