Job Description
Join our dynamic marketing team in Buffalo, NY! We're seeking a creative Marketing Assistant to drive brand growth and execute innovative campaigns. This role offers hands-on experience across digital marketing, content creation, and analytics in a fast-paced environment. You'll collaborate with senior marketers to develop strategies that resonate with local audiences while supporting national brand initiatives. Perfect for a detail-oriented professional eager to make an impact in Western New York's thriving marketing scene.
Responsibilities
- Manage social media calendars across platforms (LinkedIn, Instagram, Facebook)
- Create engaging content including blog posts, email newsletters, and ad copy
- Analyze campaign performance using Google Analytics and HubSpot
- Coordinate local events and community partnerships
- Assist with SEO optimization and keyword research
- Support A/B testing for landing pages and email campaigns
- Maintain marketing asset library and brand guidelines
Qualifications
- Associate's degree in Marketing, Communications, or related field
- 1-2 years of marketing internship or assistant experience
- Proficiency in Google Workspace, Adobe Creative Suite, and Canva
- Basic HTML/CSS knowledge for content updates
- Strong analytical skills with data-driven mindset
- Exceptional written communication and attention to detail
- Ability to manage multiple projects with competing deadlines