Job Description
Join Innovate Marketing Group's dynamic team as a Marketing Assistant in Madison, WI! We're seeking a creative and detail-oriented professional to support our award-winning digital campaigns. This full-time role offers competitive benefits, professional development opportunities, and a collaborative work environment in the heart of downtown Madison. Help us shape the future of marketing while growing your career in Wisconsin's vibrant capital.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics and generate actionable reports
- Create compelling content including blog posts, social media copy, and email newsletters
- Assist in SEO optimization and keyword research initiatives
- Manage vendor relationships and coordinate marketing events
- Maintain and update CRM databases with lead tracking information
- Support graphic design projects using Adobe Creative Suite
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-3 years of hands-on marketing experience with digital campaigns
- Proficiency in Google Analytics, Facebook Ads Manager, and HubSpot
- Exceptional written and verbal communication skills
- Strong attention to detail with ability to manage multiple projects
- Basic HTML/CSS knowledge and content management system experience
- Portfolio demonstrating successful marketing initiatives