Job Description
Join our dynamic marketing team at Innovate Marketing Solutions, where creativity meets strategy! We're seeking a passionate Marketing Assistant to drive brand growth in Fort Wayne's thriving business landscape. You'll collaborate with industry experts to execute multi-channel campaigns, analyze market trends, and optimize digital presence. This role offers competitive benefits, professional development opportunities, and a vibrant work culture focused on innovation and results.
Responsibilities
- Develop and execute digital marketing campaigns across social media, email, and SEO channels
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Create compelling marketing collateral including blog posts, social media content, and email newsletters
- Coordinate with sales team to align marketing initiatives with lead generation goals
- Manage CRM database to maintain accurate customer profiles and segmentation
- Assist in market research and competitor analysis to identify growth opportunities
- Support event planning and promotional activities for local community engagement
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of marketing experience with digital campaign management
- Proficiency in Google Analytics, Mailchimp, and social media platforms
- Strong written communication skills with attention to detail
- Experience with graphic design tools (Adobe Creative Suite preferred)
- Ability to analyze data and derive actionable insights
- Proven project management skills with ability to meet deadlines