Job Description
Join our award-winning marketing team at Blue Wave Marketing Solutions, where creativity meets strategy! We're seeking a dynamic Marketing Assistant to drive our digital campaigns and elevate brand presence in Madison's vibrant market. This is your chance to work with innovative brands while growing your marketing expertise in a collaborative, fast-paced environment. Enjoy competitive benefits, professional development opportunities, and a downtown-adjacent office with flexible work options.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance data using Google Analytics and marketing automation tools
- Assist in content creation including blog posts, social media graphics, and video scripts
- Manage CRM systems to maintain accurate customer data and nurture leads
- Coordinate marketing events and community partnerships in Madison area
- Support SEO initiatives through keyword research and on-page optimization
- Collaborate with design team to produce compelling visual assets
- Prepare monthly performance reports and campaign ROI analysis
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of hands-on marketing experience with digital campaigns
- Proficiency in Google Analytics, HubSpot, and social media management tools
- Strong written communication skills with portfolio demonstrating content creation
- Experience with graphic design software (Adobe Creative Suite preferred)
- Data-driven mindset with ability to interpret metrics and optimize campaigns
- Exceptional organizational skills and attention to detail
- Passion for Madison's local business community and cultural events