Job Description
Join our dynamic marketing team at Bluegrass Marketing Solutions, where we empower talent with state-of-the-art equipment to drive innovative campaigns. As a Marketing Assistant in Lexington, KY, you'll work in a collaborative environment focused on creativity and results. We provide all necessary toolsâincluding high-performance laptops, professional cameras, and industry softwareâto ensure your success. This role offers growth opportunities in digital marketing, content creation, and campaign analytics within Kentucky's thriving business landscape.
Responsibilities
- Execute digital marketing campaigns across social media, email, and SEO channels using provided equipment
- Create compelling content (graphics, videos, copy) using Adobe Creative Suite and professional cameras
- Analyze campaign performance metrics and prepare weekly reports using analytics tools
- Coordinate with vendors and internal teams for promotional event logistics
- Manage social media calendars and community engagement strategies
- Assist in developing marketing collateral and brand guidelines
- Support SEO optimization efforts using provided keyword research tools
Qualifications
- Associate's degree in Marketing, Communications, or related field
- 1-2 years of hands-on marketing experience with digital tools
- Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro)
- Experience with social media management platforms (Hootsuite, Buffer)
- Basic understanding of SEO principles and analytics tools (Google Analytics)
- Strong written and verbal communication skills
- Ability to manage multiple projects with strict deadlines
- Portfolio demonstrating creative marketing projects required