Job Description
Join our award-winning marketing team at Innovate Marketing Solutions as a Marketing Assistant! We're seeking a creative and detail-oriented professional to drive our digital campaigns and brand growth in the vibrant Lincoln market. This hybrid role offers competitive compensation, comprehensive benefits, and opportunities for career advancement in a collaborative environment.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance data using Google Analytics and HubSpot
- Create compelling content including blog posts, social media graphics, and email newsletters
- Manage CRM systems to maintain accurate customer segmentation and lead tracking
- Assist with SEO optimization and keyword research for improved search rankings
- Coordinate with design teams to produce branded marketing materials
- Monitor industry trends and competitor activities to inform strategy adjustments
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of hands-on digital marketing experience
- Proficiency in Google Analytics, HubSpot, and social media management tools
- Strong copywriting skills with portfolio demonstrating engaging content
- Experience with email marketing automation platforms (Mailchimp/Constant Contact)
- Basic graphic design skills (Adobe Creative Suite or Canva)
- Ability to multitask and prioritize projects in a fast-paced environment