Job Description
Join our dynamic marketing team at Innovate Marketing Group, a leading digital agency serving Louisiana's thriving business community. We're seeking a creative and detail-oriented Marketing Assistant to support our clients' growth through innovative campaigns. This role offers hands-on experience in multi-channel marketing, data analysis, and brand strategy within a collaborative, fast-paced environment. Our Baton Rouge headquarters fosters professional development with mentorship programs and cutting-edge tools.
Responsibilities
- Execute social media campaigns across platforms with engaging content creation
- Assist in developing email marketing strategies and managing CRM systems
- Track campaign performance using analytics tools (Google Analytics, Sprout Social)
- Support SEO initiatives through keyword research and content optimization
- Coordinate with design team for promotional materials and ad creatives
- Manage vendor relationships for marketing collateral production
- Prepare weekly performance reports and client presentations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of marketing internship or assistant experience
- Proficiency in Google Workspace, Adobe Creative Suite, and marketing automation tools
- Strong analytical skills with data-driven mindset
- Excellent written and verbal communication abilities
- Basic HTML/CSS knowledge preferred
- Ability to manage multiple projects with strict deadlines