Job Description
Join our dynamic marketing team at Madison Innovations Group and drive impactful campaigns that resonate with our audience. We're seeking a creative Marketing Assistant to support our digital and traditional marketing initiatives. This role offers hands-on experience across content creation, social media management, and campaign analytics within a collaborative environment. If you're passionate about data-driven marketing and eager to grow in a fast-paced setting, apply today to become part of Madison's vibrant business community.
Responsibilities
- Develop and execute engaging social media content across platforms including LinkedIn, Instagram, and Facebook
- Assist in creating marketing collateral including blog posts, email newsletters, and promotional materials
- Monitor and analyze campaign performance metrics using Google Analytics and marketing automation tools
- Coordinate with cross-functional teams to ensure consistent brand messaging across all channels
- Support market research initiatives to identify emerging trends and competitor activities
- Manage digital advertising campaigns including PPC and social media ad spend optimization
- Organize and execute local marketing events and community outreach programs
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 1-2 years of marketing experience or relevant internship in digital marketing
- Proficiency in content management systems (WordPress) and marketing tools (HubSpot, Mailchimp)
- Strong analytical skills with ability to interpret data and generate actionable insights
- Exceptional written communication skills with attention to brand voice consistency
- Experience with SEO best practices and content optimization techniques
- Ability to manage multiple projects simultaneously while meeting deadlines