Job Description
Join Innovate Marketing Group's dynamic team as a Marketing Assistant in Richmond, VA! We're seeking a creative professional to support our digital marketing initiatives with flexible scheduling options. This hybrid role blends remote work with in-office collaboration at our modern downtown office. You'll work directly with our marketing director to execute campaigns, analyze performance metrics, and contribute fresh ideas that drive brand growth. If you're passionate about marketing and value work-life balance, this opportunity is perfect for you!
Responsibilities
- Manage social media accounts and create engaging content across platforms
- Assist in email marketing campaigns and newsletter production
- Track and analyze campaign performance using Google Analytics
- Support SEO initiatives including keyword research and content optimization
- Coordinate with graphic designers for promotional materials
- Help organize virtual and in-person marketing events
- Prepare weekly performance reports for stakeholders
- Collaborate on cross-functional projects with sales and product teams
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of marketing experience preferred
- Proficiency in Google Analytics, Mailchimp, and social media platforms
- Strong written communication and copywriting skills
- Basic HTML/CSS knowledge for content updates
- Ability to manage multiple projects with competing deadlines
- Detail-oriented with excellent organizational skills
- Self-motivated with ability to work independently