Job Description
Join our dynamic team at Innovate Digital Solutions, a leading digital marketing firm in Baton Rouge! We're seeking a creative and detail-oriented Marketing Assistant to drive our client campaigns to new heights. This remote-friendly role offers the flexibility to work from anywhere in Louisiana while collaborating with our passionate team. If you're passionate about digital marketing and eager to grow your career in a supportive environment, we want to hear from you!
Our ideal candidate thrives in fast-paced environments and possesses a blend of analytical thinking and creative flair. You'll gain hands-on experience with cutting-edge marketing tools while contributing to impactful campaigns for diverse clients. This position includes competitive compensation, comprehensive benefits, and opportunities for professional development.
Responsibilities
- Execute digital marketing campaigns across social media, email, and content platforms
- Monitor and analyze campaign performance using Google Analytics and marketing automation tools
- Assist in developing compelling marketing content including blog posts, social media copy, and email newsletters
- Manage client communication and project timelines using CRM systems
- Conduct market research and competitor analysis to identify growth opportunities
- Collaborate with the creative team to produce engaging visual assets
- Track and report on key performance metrics (KPIs) to optimize campaign ROI
- Support SEO initiatives including keyword research and on-page optimization
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of experience in digital marketing or assistant role
- Proficiency with marketing tools (Google Analytics, Mailchimp, Canva)
- Strong written and verbal communication skills
- Basic understanding of SEO principles and content marketing
- Ability to manage multiple projects and meet deadlines
- Self-motivated with excellent problem-solving abilities
- Portfolio demonstrating marketing campaign experience preferred