Job Description
Join our dynamic marketing team at Lubbock Innovations Group and accelerate your career in one of Texas's fastest-growing markets! We're seeking a creative and detail-oriented Marketing Assistant to drive our digital and traditional marketing initiatives. This role offers hands-on experience across social media, content creation, campaign analysis, and client collaboration in a supportive, growth-oriented environment. Enjoy competitive compensation, comprehensive benefits, and opportunities for professional development in Lubbock's thriving business ecosystem.
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media, email, and digital platforms
- Create engaging content including blog posts, graphics, and video assets
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Assist with market research and competitor analysis to inform strategy
- Coordinate with design and sales teams to ensure brand consistency
- Manage vendor relationships and event logistics for promotional activities
- Maintain and update customer databases and marketing collateral
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of hands-on marketing experience
- Proficiency in Google Analytics, Mailchimp, and Canva
- Strong writing and editing skills with portfolio samples
- Experience with SEO/SEM principles and social media management
- Ability to manage multiple projects with strict deadlines
- Excellent communication and interpersonal skills
- Local Lubbock residency or willingness to relocate