Job Description
Join Louisville's premier marketing agency as a Marketing Assistant and launch your career in digital marketing! We're seeking a creative, tech-savvy professional to support our dynamic team in executing innovative campaigns for Fortune 500 clients. This direct-hire role offers growth opportunities, competitive benefits, and the chance to work on cutting-edge projects in the heart of Kentucky's marketing hub.
At Bluegrass Marketing Group, we foster a collaborative environment where your ideas thrive. You'll gain hands-on experience with industry-leading tools while contributing to award-winning campaigns that drive measurable results. Our commitment to professional development ensures you'll emerge as a well-rounded marketing professional ready for future leadership roles.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and content platforms
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Assist in developing compelling marketing collateral including blog posts, infographics, and video content
- Coordinate with creative teams to ensure brand consistency across all marketing materials
- Manage CRM database for lead generation and customer segmentation activities
- Support SEO initiatives including keyword research and on-page optimization
- Prepare weekly performance reports with actionable insights for senior leadership
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-3 years of hands-on marketing experience with digital campaign execution
- Proficiency in marketing automation tools (HubSpot, Marketo, or Mailchimp)
- Strong analytical skills with experience interpreting KPIs and ROI metrics
- Exceptional written communication and content creation abilities
- Basic graphic design skills using Adobe Creative Suite or Canva
- Familiarity with SEO best practices and Google Analytics
- Ability to thrive in fast-paced environments with competing priorities