Job Description
Join our award-winning marketing team at Innovate Marketing Group, a dynamic leader in digital transformation for B2B clients. We're seeking a passionate Marketing Assistant to drive our Columbus-based initiatives. This hybrid role blends creativity with analytics in a fast-paced environment where your ideas directly impact client success. Enjoy competitive benefits, professional development stipends, and collaborative workspace in the heart of the Short North Arts District.
Responsibilities
- Execute multi-channel digital campaigns across social media, email, and SEO platforms
- Analyze performance metrics using Google Analytics and HubSpot to optimize ROI
- Create compelling content including blog posts, case studies, and video scripts
- Manage vendor relationships and coordinate event logistics for trade shows
- Assist in developing quarterly marketing strategies aligned with KPIs
- Maintain CRM databases and generate performance reports
- Support A/B testing initiatives for landing pages and ad creatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years experience in digital marketing or assistant role
- Proficiency in Google Analytics, HubSpot, and Adobe Creative Suite
- Strong written communication with portfolio of content samples
- Data-driven mindset with experience in campaign reporting
- Ability to manage multiple projects with strict deadlines
- Basic understanding of SEO principles and content marketing
- Local Columbus market knowledge preferred