Job Description
Join our dynamic team immediately! Bluegrass Marketing Group is urgently hiring a Marketing Assistant to drive our brand growth in Lexington, KY. If you're a creative strategist with a passion for data-driven campaigns, this is your moment to shine.
We're seeking a proactive professional to execute multi-channel marketing initiatives, optimize digital campaigns, and collaborate with cross-functional teams. Enjoy competitive compensation, professional development opportunities, and the chance to shape our marketing future in Kentucky's vibrant business hub.
Responsibilities
- Develop and implement digital marketing campaigns across social media, email, and SEO platforms
- Analyze market trends and consumer behavior to inform strategic decisions
- Create compelling content including blog posts, ads, and email newsletters
- Manage social media calendars and engage with online communities
- Track campaign performance using analytics tools and prepare monthly reports
- Coordinate with design teams for visual asset production
- Assist in budget management and vendor negotiations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of hands-on marketing experience
- Proficiency in Google Analytics, SEMrush, and social media management tools
- Exceptional written and verbal communication skills
- Strong project management abilities with attention to detail
- Basic graphic design skills (Adobe Creative Suite preferred)
- Ability to thrive in fast-paced environments with competing priorities