Job Description
Join our award-winning marketing team in the heart of Madison! Innovate Marketing Solutions is seeking a dynamic Marketing Assistant to drive our digital campaigns and brand presence. This is your chance to work with industry leaders while making a tangible impact in a fast-paced, collaborative environment. We offer competitive benefits, professional development opportunities, and a culture that celebrates creativity and innovation.
Responsibilities
- Execute social media strategies across platforms including Instagram, LinkedIn, and Facebook
- Assist in developing email marketing campaigns and newsletters
- Support content creation for blogs, website updates, and promotional materials
- Monitor and analyze campaign performance using Google Analytics and marketing automation tools
- Coordinate with graphic designers and copywriters for asset production
- Assist in market research and competitor analysis
- Manage event logistics and promotional activities
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of hands-on marketing experience
- Proficiency in Google Analytics, Mailchimp, and social media platforms
- Strong written and verbal communication skills
- Basic knowledge of SEO principles and content marketing
- Ability to manage multiple projects with competing deadlines
- Proficiency in Microsoft Office Suite and Adobe Creative Suite
- Portfolio demonstrating marketing campaign examples preferred