Job Description
Join our dynamic marketing team at Innovate Marketing Solutions and drive impactful campaigns in Fort Wayne's growing business landscape. We're seeking a creative Marketing Assistant to support our digital and traditional marketing initiatives. This role offers hands-on experience with brand development, content creation, and analytics in a collaborative environment. Enjoy competitive benefits, professional development opportunities, and the chance to shape our marketing strategy in a supportive culture.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Create engaging content including blog posts, videos, and graphics using Adobe Creative Suite
- Analyze campaign performance metrics and prepare detailed reports for stakeholders
- Assist in market research to identify trends and competitive insights
- Coordinate event logistics and promotional activities for local initiatives
- Manage CRM database and maintain accurate customer information
- Collaborate with sales team to align marketing materials with sales goals
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of marketing experience with digital campaign execution
- Proficiency in Google Analytics, SEO tools, and social media platforms
- Strong written communication skills with portfolio demonstrating content creation
- Ability to manage multiple projects with attention to detail
- Basic graphic design experience (Photoshop, Illustrator)
- Knowledge of marketing automation tools (HubSpot, Mailchimp)
- Valid Indiana driver's license for local event coordination