Job Description
Join our dynamic team at Innovate Marketing Group as a Marketing Assistant in Atlanta! We're seeking a creative and detail-oriented professional to support our fast-paced marketing initiatives. You'll collaborate with cross-functional teams to execute campaigns, analyze performance metrics, and contribute innovative ideas that drive brand growth. This role offers exceptional opportunities for professional development in a collaborative environment.
Responsibilities
- Develop and execute digital marketing campaigns across social media, email, and content platforms
- Analyze market trends and competitor activities to identify growth opportunities
- Assist in creating compelling marketing collateral including blog posts, videos, and infographics
- Manage CRM systems to track lead generation and customer engagement metrics
- Coordinate with design teams to ensure brand consistency across all channels
- Prepare monthly performance reports with actionable insights for stakeholders
- Support event planning and promotional activities for local Atlanta initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of experience in marketing or digital advertising
- Proficiency in marketing tools (Google Analytics, Mailchimp, HubSpot)
- Strong written communication skills with attention to detail
- Basic graphic design knowledge (Adobe Creative Suite)
- Ability to analyze data and derive actionable insights
- Experience with SEO/SEM best practices
- Proven ability to manage multiple projects simultaneously