Job Description
Join our dynamic marketing team at Bluegrass Marketing Solutions and accelerate your career in the heart of Lexington! We're seeking a detail-oriented Marketing Assistant to support our digital campaigns and brand initiatives. All necessary equipment is provided, including a high-performance laptop, professional software licenses, and ergonomic office setup. Enjoy a collaborative environment where creativity meets strategy, with opportunities for growth and skill development in a rapidly expanding agency.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Create compelling content including blog posts, social media graphics, and email newsletters
- Manage CRM databases and maintain accurate customer segmentation
- Coordinate with design teams to ensure brand consistency across all materials
- Assist in market research and competitor analysis initiatives
- Support event planning and promotional activities for local clients
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-3 years of experience in digital marketing or assistant roles
- Proficiency in marketing tools (HubSpot, Mailchimp, Canva)
- Strong analytical skills with data interpretation experience
- Excellent written and verbal communication abilities
- Basic HTML/CSS knowledge for landing page updates
- Ability to manage multiple projects with competing deadlines
- Portfolio demonstrating content creation or campaign management