Job Description
Join our award-winning marketing team in the heart of Oakland! Innovate Digital Marketing Agency is seeking a creative and detail-oriented Marketing Assistant to support our fast-paced client campaigns. This is a direct hire opportunity for growth-minded professionals passionate about making an impact in the digital marketing landscape. You'll work alongside industry experts to develop innovative strategies that drive measurable results for our diverse portfolio of Bay Area clients. Enjoy a collaborative environment with competitive benefits, professional development opportunities, and the chance to shape the future of marketing in Oakland.
Responsibilities
- Execute social media campaigns across platforms including Instagram, LinkedIn, and Twitter with engaging content creation
- Assist in developing email marketing campaigns and newsletters using Mailchimp and HubSpot
- Support SEO initiatives through keyword research, content optimization, and analytics reporting
- Coordinate with graphic designers to produce marketing collateral and digital assets
- Track campaign performance using Google Analytics and social media insights
- Manage digital advertising budgets and optimize PPC campaigns on Google Ads
- Conduct market research and competitor analysis to identify trends and opportunities
- Assist in organizing virtual events and webinars for client engagement
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-3 years of hands-on marketing experience with digital campaigns
- Proficiency in Google Analytics, SEO tools (e.g., SEMrush), and social media platforms
- Strong understanding of email marketing automation and CRM systems
- Excellent written and verbal communication skills with attention to detail
- Proficient in Microsoft Office Suite and Adobe Creative Suite
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Portfolio demonstrating creative marketing materials or campaign examples