Job Description
Join our award-winning marketing team in the heart of Madison! We're seeking a dynamic Marketing Assistant to drive impactful campaigns across digital and traditional channels. This role offers growth opportunities in SEO, content strategy, and brand development within a collaborative, fast-paced environment. Enjoy competitive benefits, flexible work options, and the chance to shape innovative marketing initiatives for diverse clients.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Conduct market research and analyze campaign performance metrics
- Develop engaging content including blog posts, ad copy, and social media assets
- Manage CRM databases and maintain customer segmentation
- Coordinate with design team for creative asset production
- Assist in budget tracking and ROI reporting
- Support SEO optimization and keyword research initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of hands-on marketing experience
- Proficiency in Google Analytics, HubSpot, and social media platforms
- Strong written and verbal communication skills
- Basic graphic design skills (Adobe Creative Suite)
- Ability to multitask and prioritize deadlines
- Experience with A/B testing and campaign optimization
- Portfolio demonstrating marketing projects preferred