Job Description
Join our award-winning marketing team at Bluegrass Digital Marketing and make an immediate impact! We're seeking a dynamic Marketing Assistant to drive our client campaigns forward in Lexington's thriving business community. This urgent opening offers a rare opportunity to accelerate your career in a supportive, fast-paced environment where your creativity and analytical skills will be valued from day one. Enjoy competitive compensation, comprehensive benefits, and the chance to work with industry leaders while contributing to innovative digital marketing strategies.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance data using Google Analytics and marketing automation tools
- Create engaging content including blog posts, social media graphics, and email newsletters
- Coordinate with design team to produce visually compelling marketing materials
- Manage CRM databases and maintain accurate lead tracking systems
- Conduct market research to identify emerging trends and competitor activities
- Assist in developing quarterly marketing strategies and performance reports
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of hands-on marketing experience
- Proficiency in Google Analytics, HubSpot, or similar marketing automation platforms
- Expertise in social media management (Facebook, Instagram, LinkedIn)
- Strong written and verbal communication skills
- Ability to manage multiple projects with strict deadlines
- Basic graphic design skills (Canva, Adobe Creative Suite)
- Local knowledge of Lexington market preferred