Job Description
Join our award-winning marketing team at Blue Horizon Marketing, a Madison-based innovator transforming how brands connect with audiences. We're seeking a dynamic Marketing Assistant to drive digital campaigns and support our growing client portfolio. Enjoy collaborative workspace, competitive benefits, and opportunities for career growth in Wisconsin's vibrant tech hub.
Our ideal candidate thrives in fast-paced environments and brings fresh perspectives to digital marketing initiatives. You'll work directly with senior strategists to execute multi-channel campaigns while developing expertise in analytics and content creation.
Responsibilities
- Manage social media calendars across LinkedIn, Instagram, and Facebook with daily content posting
- Assist in SEO optimization of client websites using keyword research tools
- Create email marketing campaigns using Mailchimp and monitor performance metrics
- Support content creation for blogs, case studies, and promotional materials
- Analyze campaign data using Google Analytics and generate monthly performance reports
- Coordinate with design team for visual assets and promotional materials
- Assist in planning and executing local marketing events and activations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of hands-on digital marketing experience
- Proficiency with Google Analytics, social media platforms, and email marketing tools
- Strong writing and editing skills with portfolio of marketing content samples
- Basic HTML/CSS knowledge for website updates
- Excellent organizational skills with ability to manage multiple projects
- Proven ability to meet deadlines in a fast-paced environment
- Local Madison area residency preferred