Job Description
Launch your marketing career with Innovate Marketing Solutions! We're seeking a motivated Marketing Assistant to join our dynamic team in Buffalo, NY. This full-time role includes comprehensive paid training to help you master digital marketing strategies, campaign management, and analytics. You'll work alongside industry experts to develop compelling brand stories and drive measurable results for our diverse client portfolio.
Responsibilities
- Execute digital marketing campaigns across social media, email, and SEO channels
- Assist in content creation including blog posts, ad copy, and social media assets
- Analyze campaign performance metrics and prepare monthly reports
- Coordinate with design teams for promotional materials and brand consistency
- Manage CRM databases and track lead generation activities
- Support market research initiatives and competitor analysis
- Collaborate with cross-functional teams on integrated marketing strategies
Qualifications
- Associate's degree in Marketing, Communications, or related field
- Proficiency in Google Analytics, Facebook Ads Manager, and Mailchimp
- Strong written communication and creative writing skills
- Basic knowledge of HTML/CSS and Canva design tools
- Ability to interpret data and derive actionable insights
- Detail-oriented with exceptional organizational abilities
- Passion for staying current with digital marketing trends