Job Description
Join our award-winning marketing team at Orlando Innovations Group! We're seeking a dynamic Marketing Assistant to drive brand growth in the heart of Florida. This hybrid role combines creative strategy with hands-on execution in a fast-paced environment. You'll collaborate with cross-functional teams while leveraging Orlando's vibrant business landscape. Our competitive benefits package includes health insurance, 401(k) matching, and professional development stipends. Help us shape the future of marketing while advancing your career in one of America's top tech hubs.
Responsibilities
- Execute multi-channel marketing campaigns across digital and traditional platforms
- Analyze campaign performance data using Google Analytics and CRM tools
- Create compelling content including social media posts, email newsletters, and blog articles
- Coordinate events and promotional activities across Central Florida
- Manage marketing budgets and vendor relationships
- Conduct market research to identify emerging trends in Orlando's business ecosystem
- Support SEO/SEM initiatives to improve online visibility
- Assist in developing quarterly marketing strategies aligned with business objectives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of professional marketing experience
- Proficiency in Google Analytics, Mailchimp, and social media management tools
- Strong written communication skills with portfolio samples
- Experience with Adobe Creative Suite (Photoshop, Illustrator)
- Ability to manage multiple projects with strict deadlines
- Knowledge of local Orlando market and business landscape preferred
- Google Ads or HubSpot certification a plus