Job Description
Join our dynamic team at Bluegrass Marketing Group and make an immediate impact! We're urgently seeking a creative Marketing Assistant to drive our digital campaigns in Lexington's thriving business landscape. This is your chance to develop cutting-edge marketing strategies while working with industry leaders in a fast-paced, collaborative environment. Apply today and become part of Lexington's next-generation marketing revolution!
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and web platforms
- Analyze campaign performance metrics and optimize strategies for maximum ROI
- Manage content calendars and create compelling marketing collateral
- Coordinate with design teams to produce high-impact visual assets
- Conduct market research to identify emerging trends and opportunities
- Assist in budget allocation and vendor management for marketing initiatives
- Support SEO/SEM efforts to enhance online visibility
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of hands-on marketing experience with proven campaign success
- Expert proficiency in Google Analytics, Facebook Ads Manager, and HubSpot
- Exceptional copywriting and visual communication skills
- Strong analytical abilities with data-driven decision-making experience
- Proficiency in Adobe Creative Suite and Canva
- Ability to thrive in fast-paced environments with competing priorities