Job Description
Join our dynamic marketing team at Innovate Marketing Solutions, where creativity meets data-driven results. We're seeking a passionate Marketing Assistant to support our campaigns and drive brand growth in the vibrant Oakland market. This full-time role offers competitive benefits, professional development opportunities, and a collaborative environment where your ideas will make an impact.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Manage content calendars and create engaging copy for blog posts, ads, and social media
- Analyze campaign performance metrics using Google Analytics and reporting tools
- Coordinate with design teams to produce visual assets and promotional materials
- Assist in market research and competitor analysis to identify growth opportunities
- Support CRM management and lead nurturing initiatives
- Collaborate with cross-functional teams to align marketing strategies
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of hands-on marketing experience with digital campaigns
- Proficiency in Google Analytics, Facebook Ads Manager, and Mailchimp
- Strong writing and editing skills with portfolio samples
- Basic graphic design skills (Adobe Creative Suite preferred)
- Excellent organizational abilities and attention to detail
- Proven ability to manage multiple projects simultaneously
- Local Oakland market knowledge a plus