Job Description
Join our dynamic marketing team in Baton Rouge and accelerate your career in digital marketing! Innovate Marketing Solutions is seeking a detail-oriented Marketing Assistant to support our client campaigns across digital platforms. This direct-hire role offers growth opportunities in a collaborative environment where creativity meets data-driven strategy. You'll work alongside industry experts to execute multi-channel marketing initiatives while gaining hands-on experience with cutting-edge tools and techniques.
Responsibilities
- Manage social media calendars and content creation for 5+ client brands
- Assist with email marketing campaigns, including segmentation and A/B testing
- Track and analyze campaign performance using Google Analytics and HubSpot
- Support SEO initiatives through keyword research and on-page optimization
- Coordinate with design team for graphic assets and promotional materials
- Monitor industry trends and competitive landscape for actionable insights
- Assist in developing quarterly marketing strategies and reports
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of marketing internship or assistant experience
- Proficiency in Google Analytics, Mailchimp, and Canva
- Strong written communication and organizational skills
- Basic understanding of SEO principles and content marketing
- Ability to manage multiple projects with strict deadlines
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
- Portfolio demonstrating marketing campaigns or content creation