Job Description
Join our dynamic marketing team at Buffalo Marketing Innovations, where creativity meets strategy! We're seeking a passionate Marketing Assistant to drive impactful campaigns in Western New York's growing market. Enjoy competitive benefits, professional development opportunities, and a collaborative culture that values innovation. Help shape our brand's future while advancing your career in one of America's most vibrant cities.
Responsibilities
- Develop and execute digital marketing campaigns across social media, email, and web platforms
- Create compelling content (blogs, ads, social posts) aligned with brand voice and SEO best practices
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Coordinate with design team to produce promotional materials and visual assets
- Manage vendor relationships and event logistics for local marketing initiatives
- Conduct market research to identify trends and competitive opportunities
- Maintain CRM database and lead nurturing workflows
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of hands-on marketing experience with digital campaign management
- Proficiency in Google Analytics, HubSpot, and social media scheduling tools
- Strong written communication skills with portfolio of sample content
- Basic graphic design knowledge (Adobe Creative Suite or Canva)
- Data-driven mindset with ability to interpret KPIs and optimize strategies
- Detail-oriented project management skills with ability to meet deadlines
- Local Buffalo market knowledge preferred