Job Description
Join our award-winning marketing team at Innovate Marketing Group, where creativity meets strategy! We're seeking a dynamic Marketing Assistant to drive our brand's growth in the Newark area. This hybrid role offers unparalleled opportunities to work on cutting-edge campaigns while developing your marketing expertise in a collaborative, fast-paced environment. You'll gain hands-on experience across digital marketing, content creation, and analytics while supporting our mission to connect brands with audiences in meaningful ways.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Create compelling content including blog posts, ad copy, and social media graphics
- Analyze campaign performance using Google Analytics and marketing automation tools
- Assist in SEO optimization and keyword research to boost organic visibility
- Manage vendor relationships and coordinate marketing events in Newark area
- Collaborate with design team to produce high-quality marketing materials
- Maintain accurate marketing databases and track campaign ROI
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of marketing experience with digital campaign execution
- Proficiency in Google Analytics, Facebook Ads Manager, and HubSpot
- Exceptional writing skills with portfolio of marketing content
- Strong graphic design proficiency using Canva or Adobe Creative Suite
- Detail-oriented with ability to manage multiple projects simultaneously
- Knowledge of SEO best practices and content marketing strategies
- Valid driver's license for occasional local event coordination