Job Description
Join our award-winning marketing team in Madison's vibrant downtown! Innovate Marketing Group is seeking a dynamic Marketing Assistant to drive brand growth through creative campaigns and data-driven strategies. You'll collaborate with cross-functional teams to execute digital and traditional marketing initiatives while gaining hands-on experience in SEO, social media, and content creation. We offer professional development opportunities, a collaborative workspace, and competitive benefits including health insurance and 401(k) matching. Perfect for recent graduates with a passion for marketing innovation!
Responsibilities
- Develop and execute multi-channel marketing campaigns across digital and traditional platforms
- Manage social media accounts, including content creation, scheduling, and performance analysis
- Conduct market research and competitor analysis to identify growth opportunities
- Assist in SEO optimization, keyword research, and content marketing initiatives
- Create compelling marketing collateral including email newsletters, blog posts, and promotional materials
- Track campaign performance using analytics tools and prepare monthly reports
- Coordinate with design team to ensure brand consistency across all materials
- Support event planning and execution for marketing initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of marketing experience with proven campaign execution
- Proficiency in marketing tools (Google Analytics, Mailchimp, HubSpot)
- Strong written and verbal communication skills
- Experience with social media management and content creation
- Basic knowledge of SEO principles and content marketing
- Ability to analyze data and derive actionable insights
- Highly organized with excellent project management skills