Job Description
Join our dynamic marketing team at InnovateTech Solutions, where creativity meets strategy! We're seeking a passionate Marketing Assistant to drive our brand's growth in the vibrant tech hub of Durham, NC. You'll collaborate with cross-functional teams to execute impactful campaigns, analyze market trends, and optimize digital channels. This is your opportunity to develop cutting-edge marketing skills in a fast-paced, innovative environment.
Responsibilities
- Develop and execute multi-channel marketing campaigns across digital and traditional platforms
- Analyze campaign performance metrics to optimize ROI and identify growth opportunities
- Manage social media content calendars and engagement strategies
- Coordinate with design teams to create compelling marketing collateral
- Conduct market research to identify emerging trends and competitor activities
- Assist in budget tracking and marketing expense reporting
- Support email marketing automation and lead nurturing initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-3 years of hands-on marketing experience with campaign execution
- Proficiency in Google Analytics, HubSpot, and social media management tools
- Strong written and verbal communication skills with attention to detail
- Experience with content creation (copywriting, graphics, video production)
- Ability to analyze data and derive actionable insights
- Proven project management skills with ability to meet deadlines
- Portfolio demonstrating marketing campaign examples