Job Description
Join our award-winning team at Bluegrass Marketing Group and make an immediate impact! We're seeking a dynamic Marketing Assistant to support our innovative campaigns for regional clients. This is a rare immediate-hire opportunity in Lexington's thriving marketing scene. You'll collaborate with senior strategists to execute multi-channel initiatives while gaining hands-on experience in digital marketing, content creation, and brand development. Perfect for ambitious marketers ready to hit the ground running!
Responsibilities
- Execute social media campaigns across platforms including Facebook, Instagram, and LinkedIn
- Create compelling marketing content (blogs, emails, ad copy) using HubSpot and Canva
- Analyze campaign performance metrics to optimize ROI and KPIs
- Coordinate event logistics for client activations and industry trade shows
- Manage digital ad budgets and monitor PPC campaigns via Google Ads
- Assist with email marketing automation and newsletter distribution
- Conduct competitive research and market trend analysis
Qualifications
- Associate's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of marketing experience with digital campaign execution
- Proficiency in Google Analytics, SEMrush, and social media scheduling tools
- Strong written communication skills with portfolio samples
- Basic knowledge of SEO principles and content optimization
- Ability to manage multiple projects with strict deadlines
- Proficient in Microsoft Office Suite and Adobe Creative Suite