Job Description
Join our award-winning marketing team in the heart of Madison! Innovate Marketing Group is seeking a dynamic Marketing Assistant to support our fast-paced digital campaigns. This hybrid role combines creativity with analytics, offering growth opportunities in SEO, content strategy, and social media management. Perfect for recent graduates or professionals looking to accelerate their marketing career in a collaborative environment.
Responsibilities
- Execute digital marketing campaigns across social media, email, and PPC platforms
- Assist in content creation including blog posts, graphics, and video scripts
- Monitor analytics using Google Analytics and HubSpot to track campaign performance
- Coordinate with vendors and manage marketing calendars
- Support SEO initiatives including keyword research and on-page optimization
- Assist in market research and competitor analysis
- Manage email marketing automation workflows
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of marketing experience (internships acceptable)
- Proficiency in Google Workspace, Adobe Creative Suite, and Canva
- Strong understanding of social media platforms (Meta, LinkedIn, TikTok)
- Basic HTML/CSS knowledge preferred
- Excellent written communication and organizational skills
- Ability to manage multiple projects with strict deadlines
- Portfolio demonstrating marketing projects required