Job Description
Join our dynamic marketing team in Madison, WI as a Marketing Assistant and drive impactful campaigns for our growing portfolio of clients. This direct-hire position offers the perfect blend of creative strategy and hands-on execution in a collaborative environment. You'll work closely with senior marketers to develop compelling content, manage digital channels, and analyze campaign performance while gaining exposure to diverse industries. If you're a detail-oriented professional passionate about data-driven marketing and eager to accelerate your career in a supportive setting, apply today!
Responsibilities
- Assist in developing and executing multi-channel marketing campaigns across digital and traditional platforms
- Create engaging content including blog posts, social media updates, email newsletters, and ad copy
- Manage and optimize social media profiles with daily content scheduling and community engagement
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Coordinate with design teams to produce promotional materials and visual assets
- Conduct market research and competitor analysis to identify trends and opportunities
- Support email marketing initiatives including list management and A/B testing
- Assist in organizing promotional events and community outreach initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 1-3 years of hands-on marketing experience with digital campaign management
- Proficiency in marketing tools including Google Analytics, Mailchimp, and social media platforms
- Strong written and verbal communication skills with attention to detail
- Basic graphic design experience with Adobe Creative Suite or Canva
- Ability to analyze data and derive actionable insights from metrics
- Proven project management skills with ability to handle multiple priorities
- Local Madison area residency preferred (or willingness to relocate)