Job Description
Join Louisville Marketing Group's dynamic team as a Marketing Assistant! We're seeking a creative and detail-oriented professional to drive our digital marketing initiatives. In this direct-hire role, you'll collaborate with cross-functional teams to execute campaigns, analyze performance metrics, and enhance brand visibility across multiple channels. If you're passionate about marketing innovation and eager to grow your career in Louisville's thriving business ecosystem, apply today!
Responsibilities
- Develop and implement social media content strategies across platforms (Instagram, LinkedIn, Facebook)
- Create engaging marketing materials including blog posts, email newsletters, and ad copy
- Analyze campaign performance using Google Analytics and adjust strategies accordingly
- Coordinate with design team to produce visually compelling assets
- Manage CRM database and track lead generation metrics
- Assist in planning and executing local marketing events
- Monitor industry trends and competitor activities
- Support SEO initiatives through keyword research and content optimization
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of hands-on marketing experience
- Proficiency in Google Analytics, Mailchimp, and social media management tools
- Strong written and verbal communication skills
- Basic graphic design experience (Adobe Creative Suite preferred)
- Data-driven mindset with analytical problem-solving abilities
- Ability to manage multiple projects with competing deadlines
- Portfolio demonstrating marketing campaign examples