Job Description
Join our award-winning marketing team in Baton Rouge's vibrant business district! We're seeking a dynamic Marketing Assistant to drive impactful campaigns for our diverse portfolio of clients. This direct hire role offers exceptional growth opportunities in a collaborative, fast-paced environment. If you're passionate about data-driven marketing strategies and creative execution, we want to hear from you!
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics using Google Analytics and reporting tools
- Create compelling content including blog posts, social media graphics, and email newsletters
- Manage brand assets and maintain consistent visual identity across all channels
- Conduct market research and competitor analysis to identify growth opportunities
- Collaborate with design team on promotional materials and campaign assets
- Assist in budget management and campaign ROI tracking
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of hands-on marketing experience with digital campaign execution
- Proficiency in Google Analytics, Facebook Business Manager, and Mailchimp
- Strong copywriting skills with portfolio demonstrating engaging content
- Proficient in Adobe Creative Suite (Photoshop, Illustrator) and Canva
- Exceptional organizational skills with ability to manage multiple projects
- Detail-oriented with analytical mindset for data interpretation