Job Description
Join our award-winning marketing team in sunny Irvine, CA! Innovate Marketing Group is seeking a dynamic Marketing Assistant to drive brand growth and campaign execution. You'll collaborate with creative professionals, analyze market trends, and contribute to innovative digital strategies that captivate audiences. This hybrid role offers competitive compensation, flexible scheduling, and growth opportunities in one of California's most vibrant business hubs.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze performance metrics using Google Analytics and HubSpot to optimize ROI
- Develop compelling content for blogs, social media, and email newsletters
- Coordinate with design teams to produce marketing collateral
- Manage CRM systems and maintain customer segmentation databases
- Assist in budget tracking and campaign expense reporting
- Research industry trends and competitor activities
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of hands-on marketing experience
- Proficiency in Google Analytics, Facebook Ads Manager, and Mailchimp
- Exceptional written communication and copywriting skills
- Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator)
- Experience with SEO/SEM principles and keyword research
- Ability to manage multiple projects with strict deadlines