Job Description
Are you ready to launch your career in Digital Marketing? Vertex Digital Solutions is seeking a motivated Junior SEO Specialist to join our dynamic team in Louisville, KY. This is a fantastic opportunity for recent graduates or career changers to dive deep into the world of Search Engine Optimization and make a tangible impact on our brand's online presence.
We are looking for a curious mind with a passion for data and a desire to learn the ever-evolving landscape of search engines. You will work closely with our senior marketing team to drive organic traffic, improve search rankings, and enhance user experience.
Responsibilities
- Conduct comprehensive keyword research and competitor analysis to identify high-value search opportunities.
- Optimize on-page elements, including titles, meta descriptions, headings, and image alt tags, to improve organic visibility.
- Collaborate with the content team to develop SEO-friendly blog posts and landing pages.
- Monitor website performance using Google Analytics and Google Search Console to track KPIs and report on progress.
- Assist in off-page SEO efforts, including outreach for backlinks and managing local directory listings.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
- Basic understanding of SEO principles, search engine algorithms, and ranking factors.
- Familiarity with digital marketing tools such as Google Analytics, Google Search Console, and keyword research tools (e.g., Ahrefs, SEMrush, Moz).
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent written and verbal communication skills.
- Eagerness to learn, adapt to new technologies, and work in a fast-paced environment.