Job Description
Join our dynamic marketing team and launch your career in Louisville's thriving business scene! Bluegrass Digital Solutions is seeking a motivated Junior Marketing Specialist to support our digital transformation initiatives. This full-time role offers comprehensive training, mentorship, and growth opportunities within a supportive environment. You'll work alongside industry experts to develop data-driven campaigns that elevate our clients' brands and drive measurable results.
Responsibilities
- Execute social media marketing strategies across platforms including Facebook, Instagram, and LinkedIn
- Assist in creating engaging content for blogs, emails, and digital advertisements
- Analyze campaign performance metrics using Google Analytics and reporting tools
- Support SEO optimization efforts through keyword research and content implementation
- Collaborate with design team to develop promotional materials and visual assets
- Manage client communication and project timelines using CRM systems
- Conduct market research to identify emerging trends and competitor activities
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- Basic knowledge of digital marketing tools (Google Analytics, SEMrush, Canva)
- Strong written and verbal communication skills
- Proficiency in Microsoft Office Suite and social media platforms
- Ability to analyze data and derive actionable insights
- Detail-oriented with excellent organizational skills
- Proactive learner with passion for marketing innovation
- Valid driver's license for occasional client meetings