Job Description
Join our dynamic marketing team in Detroit's thriving tech hub! Innovate Detroit Marketing is seeking a passionate Junior Marketing Specialist to help drive our digital transformation initiatives. This role offers hands-on experience across content creation, social media management, and campaign analytics in a fast-paced environment perfect for career growth.
Responsibilities
- Develop and execute engaging social media content across multiple platforms
- Assist in creating marketing collateral including blog posts, email newsletters, and ad copy
- Analyze campaign performance metrics using Google Analytics and HubSpot
- Support SEO optimization efforts for organic traffic growth
- Coordinate with design team on visual marketing assets
- Monitor industry trends and competitive landscape
- Manage CRM database for lead nurturing campaigns
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 0-2 years of marketing experience (internships acceptable)
- Proficiency in social media management tools (Hootsuite, Buffer)
- Basic understanding of SEO principles and Google Analytics
- Strong written communication and creative storytelling skills
- Proficiency in Microsoft Office Suite and Google Workspace
- Portfolio demonstrating marketing projects (academic or personal)
- Authorization to work in the United States