Job Description
Join our award-winning marketing team at Innovate Marketing Solutions and accelerate your career with a high-paying opportunity in Madison's vibrant tech hub. We're seeking a dynamic Marketing Assistant to drive impactful campaigns for Fortune 500 clients while receiving industry-leading mentorship and competitive compensation.
Why You'll Love Working Here:
- Comprehensive benefits package including health insurance and 401(k) matching
- Annual professional development budget for certifications and conferences
- Hybrid work model with flexible scheduling
- Collaborative culture focused on innovation and growth
As our Marketing Assistant, you'll work directly with senior strategists on cutting-edge digital initiatives while building a portfolio of successful campaigns that showcase your talent.
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance using Google Analytics and marketing automation tools
- Create compelling content including blog posts, social media copy, and email newsletters
- Manage CRM databases and maintain lead generation pipelines
- Conduct market research and competitive analysis to inform strategy
- Coordinate with design and sales teams to ensure campaign alignment
- Optimize SEO strategies and content performance
- Assist in budget tracking and ROI reporting for marketing initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 2+ years of professional marketing experience with campaign execution
- Proficiency in marketing automation platforms (HubSpot, Marketo, or similar)
- Expertise in Google Analytics, Google Ads, and social media advertising
- Strong writing and editing skills with portfolio samples
- Experience with graphic design tools (Adobe Creative Suite, Canva)
- Ability to analyze data and derive actionable insights
- Proven ability to manage multiple projects simultaneously