Job Description
Join our award-winning marketing team at Innovate Detroit Marketing and launch your career in the heart of Michigan's thriving creative corridor. We're urgently seeking a passionate Entry-Level Marketing Specialist to drive brand awareness and digital growth for our diverse portfolio of clients. This is your chance to work with industry leaders while developing hands-on expertise in cutting-edge marketing strategies.
Our dynamic agency environment offers mentorship from senior marketing professionals, exposure to Fortune 500 clients, and opportunities for rapid career advancement. You'll collaborate with a cross-functional team of designers, developers, and strategists to execute impactful campaigns that resonate with Detroit's vibrant communities.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and content platforms
- Analyze campaign performance data using Google Analytics and marketing automation tools
- Assist in developing compelling marketing content including blog posts, social media copy, and email newsletters
- Support SEO initiatives through keyword research and on-page optimization
- Manage social media calendars and engage with online communities
- Conduct market research and competitor analysis to identify growth opportunities
- Collaborate with design team to create visually appealing marketing assets
- Track campaign budgets and ROI metrics
Qualifications
- Recent Bachelor's degree in Marketing, Communications, Business, or related field
- 1-2 years of internship or academic marketing experience
- Proficiency in Google Analytics, Facebook Ads Manager, and social media platforms
- Strong written communication skills with attention to detail
- Basic understanding of SEO principles and content marketing
- Ability to thrive in fast-paced environments with tight deadlines
- Portfolio demonstrating marketing projects or campaigns (academic or professional)
- Passion for Detroit's local business community